Marketing to Media Maven: Sivu Giba's Career Evolution

In this episode of South Africa Tech Marketers, Sivu Giba, founder of Sibubukle Media, shares her journey from marketing graduate to building a thriving media empire in the Eastern Cape. From working on international productions like Mad Max: Fury Road to creating a one-stop media shop serving global clients, Sivu offers practical insights on building a business that bridges local talent with international opportunities.

Topics Discussed:

• Traditional marketing foundations and pivoting into creative industries
• Building a full-service media company in an emerging market
• Working with international productions and managing global clients
• Developing regional talent and creating opportunity pipelines
• Pricing strategies for service-based businesses
• The importance of strong business foundations
• Balancing multiple service offerings under one brand
• Creating pathways for new talent in the film industry