The Power of Process: Scaling a Niche Agency Without Burnout

Pabi Kgadima, founder of Euphony Brands, joins us to share her remarkable career journey from working at MAC, L’Oréal, and Apple to building a thriving marketing agency that serves beauty, wellness, and medical professionals. In this episode, Pabi opens up about pivoting industries, learning brand strategy in the deep end, navigating complex medical regulations, and the human-centered philosophy that defines her leadership. If you’ve ever wondered how to turn hard-won experience into a purpose-driven business, this one’s for you.

Topics Discussed:

• The moment Pabi accidentally built her first brand strategy

• How mentorship and maternal support shaped her path

• What Apple taught her about empathy and business relationships

• Turning a medical marketing side hustle into a full-blown agency

• What most marketers get wrong about onboarding and client processes

• Navigating the strict do’s and don’ts of marketing for doctors

• How Pabi scales her agency without sacrificing quality or tone of voice

• Why rest is not a luxury—it’s a leadership strategy

Takeaways:

• Onboarding isn’t admin—it’s brand protection.

• Medical marketing has rules. Learn them.

• Tone of voice is everything—your posts should sound like your client.

• Rest is a growth strategy, not a luxury.

• Delegate low-leverage work—only you can do the high-value stuff.

• Let your team fail forward. Mistakes build confidence.

• Ownership of digital assets must be clearly defined in contracts.