From South African Journalist to Global SEO Writer: Shea Karssing’s Journey

In this episode of South African Tech Marketers, Shea Karssing breaks down exactly how she built a high-paying international writing career, landed global tech clients, and priced her services in USD—without relying on local pay scales.

Shea started her career as a journalist in South Africa before transitioning into freelance SEO writing. As the demand for specialized content grew, she pivoted to content marketing, working with global tech brands and helping businesses scale their organic traffic. Now, she runs a thriving freelance business, managing high-impact SEO content strategies for international clients—all while working remotely from SA.

Topics Discussed:

• How Shea transitioned from journalism to global SEO writing
• Breaking into international freelance work (without a big global portfolio)
• The best way to attract high-paying tech clients—without competing on job boards
• Why South African writers and marketers have a competitive edge internationally
• Managing global clients and working across multiple time zones
• Essential AI tools to optimize your workflow and increase efficiency
• Pricing strategies: How to confidently charge USD rates for your work