How to Land International Marketing Jobs (From a South African Who's Done It Twice)

In this episode of South African Tech Marketers, Herman Eloff, Chief of Staff at Turning Pro Podcast, breaks down exactly how he landed two international marketing jobs—and how you can do it too.

Herman started his career as a crime reporter in South Africa before transitioning into digital media. As the media landscape shifted, he pivoted to content marketing, leading digital teams and working with global brands. Now, he runs operations and content for a US-based podcast, managing everything from guest bookings to content distribution—all while working remotely from SA.

Topics Discussed:

• How Herman transitioned from journalism to global content marketing
• Breaking into international remote work (without years of global experience)
• The best way to get noticed by international companies—without sending 100 CVs
• Why South Africans are highly competitive in the global job market
• Managing time zones and productivity while working New York hours
• The AI tools that can help you work smarter, not harder
• Financial must-knows when earning in dollars or pounds

 Key Takeaways:
1. Work smarter, not harder. South Africans are known for their work ethic, but working harder isn’t the answer—efficiency is.
2.  Your network is your best asset. The best jobs come from referrals, not job boards. Build relationships before you need them.
3. Position yourself for international opportunities. Use LinkedIn strategically—your next employer is looking.
4. Remote work should fit into your life. Focus on output, not hours at a desk. Flexibility is the real advantage.
5.  AI is your secret weapon. Herman uses AI for fact-checking, content ideation, and automation, making him more efficient.