Zara Ally Said: Why Networks Built Her Career

In this episode of South Africa Tech Marketers, Zara Ally Said, Director of Operations at FCB Africa, shares her fascinating journey from teenage TV presenter to advertising industry leader. Starting with no experience but plenty of determination, Zara reveals how creativity, calm leadership, and strategic networking shaped her success in South Africa's competitive advertising landscape.

Topics Discussed:

• Transitioning from entertainment to advertising without prior experience
• Building project management skills and leading creative teams
• Balancing high-pressure career demands with family life
• Navigating hybrid work arrangements effectively
• The importance of networking in career advancement
• Managing multiple stakeholders in advertising operations
• Implementing creative solutions for workflow optimization